With the evolution of time, the change of literary concept gave birth to new ideology. The concept of love was born with the arrival of Adam and Eve. The immortal theories on love let humans to fall in the sky in search of it. Many writers of their own time try to sew love in different forms. In the “the love poem” by Shu-Sin describes passionate love between king and goddess Inanna. Darling of my heart, my belovèd, your enticements are sweet, far sweeter than honey! Darling of my heart, my belovèd, your enticements are sweet, far sweeter than honey! In the King James Bible, Solomon passionately describes his beloved. Let him kiss me with the kisses of his mouth: for thy love is better than wine. Because of the savour of thy good ointments thy name is as ointment poured forth, therefore do the virgins love thee. Writing a love poem is expressing the unconditional love humans have been trying to always figure out. Despite there being many ways to express oneself, poetry is the best one. The expression of love in poetry is far from the practical epoch. But the figurative language one often uses, describes a lot about human knowledge. In spite of abstaining oneself to write such fallacies, he describes a more exaggerated manner to prove that love is immortal. Moving to the scenario of Urdu poetry, let us examine the depth of emotions embarked in poetry. Urdu poetry has given a new dimension to the world of poetry. When Bashir Badr says, ujāle apnī yādoñ ke hamāre saath rahne do na jaane kis galī meñ zindagī kī shaam ho jaa It expresses how profound his love for his beloved is. Knowing the ultimate truth, still he pleaded with his beloved to be with him. Similarly, in the couplet of Nida Fazli, hosh vāloñ ko ḳhabar kyā be-ḳhudī kyā chiiz hai ishq kiije phir samajhiye zindagī kyā chiiz hai On reading the works of Galib, a spell of love can be seen. Hum to fana ho gaye uski aankhe dekhkar ghalib, Naa jane wo aaina kaise dekhte honge -Mirza Galib Reading Faiz Ahmad Faiz’s work can transport you to poetry heaven and sway you in the direction of love’s ecstasy. mujh se pahlī sī mohabbat mirī mahbūb na maañg maiñ ne samjhā thā ki tū hai to daraḳhshāñ hai hayāt.. Love isn't static, and it doesn't have to be. At first glance, you may think you've fallen into a pit, but it isn’t as simple. It is a never-ending chasm into which one plunges headfirst, with no way out and no bottom. You are so consumed by it that you fear that not even God will be able to stop it, and you only know one thing for certain: this feeling will not fade anytime soon.